Wednesday, June 18, 2008

the virtual water project

Water is probably one of the most precious resources and vital for everyone’s everyday life. In spite of this obvious fact, people use large amounts of water: drinking, cooking and washing, but even more for producing things such as food, paper, cotton clothes, etc.
Designer
Timm Kekeritz created a poster, visualizing parts of the research data gathered by Hoeckstra, to make the issue of virtual water and the water footprint perceptible. The design itself is minimalistic - using silhouettes and typography only. The fonts used are TheSans and TheSerif by Berlin-based Dutch type designer Luc(as) de Groot. The printed version also shows water drops in a shiny finish, emphasizing the virtual character of the water contained in our everyday goods.

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