Monday, August 11, 2008

lights up

This ad created for The Economist is designed with a motion sensor which lights up the bulb whenever somebody walks directly underneath it.
It won the London international award in 2005.
Agency: Abbott Mead Vickers BBDO, London
Creative Directors: Paul Belford/Nigel Roberts
Copywriter: Nigel Roberts
Art Director: Paul Belford
Production Manager: Rachel Ardeman

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