tomorrow branding

When I've seen that packagings I've thought that they are so elegant and fresh. If I ever met a Target shop I'll buy at least an Archer Farms apple! The project has been work out by Tomorrow agency: their solution centers around a fresh "sprout" logo that steers away from a barnyard look that might be expected of a brand called Archer Farms. The system is clean and simple featuring sans-serif fonts, a vivid palette and a decidedly European use of white space. So cool.