Thursday, October 30, 2008

social souvenir

Social Souvenir is an installation and souvenir concept by the Designer Sebastian Campion. The concept is based on 300 T-shirts that are exhibited and put on sale at the Museum of Contemporary Art in Roskilde, Denmark, Each T-shirt is imprinted with a text fragment inspired by 15 renowned artists represented in the museum's collection, such as Yoko Ono, Erik Satie, Marcel Duchamp and Per Højholt. Visitors can buy a T-shirt of their own choice, the only condition being that they share a bit of personal information about themselves, or more precisely: their name and address. When paying for the T-shirt at the museum-shop, the information is automatically mapped in Google Maps, thereby making it possible to see where each T-shirt ends up after leaving the museum. During the course of the exhibition, the 300 T-shirts will gradually disappear from the physical museum space only to re-appear on the web. Consequently, by buying a T-shirt visitors do not simply get a personal piece of the installation - they also help contribute to its collective development and distribution. The aim of Social Souvenir is: 1) To re-activate the museum's collection and make it available to the public in a new way using new forms of media. 2) To create social links between (random) museum visitors, thereby creating a stronger sense of community.

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