Sunday, March 1, 2009

more dangerous

Very nice idea for a fiat ad, cool images.
Slogan for 1° image is "office vultures can be more dangerous than desert ones", for 2° "a weekend at home can be more dangerous than one in the jungle", for 3° "a day in filing room can be more dangerous than a day in the mountains".
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Seto Olivieri, Pablo Capara
Creative Directors: Luis Sanchez Zinny, Carmelo Maselli

Art Directors: Ammiel Fazzari, Carmelo Maselli

Copywriters: Juan Ignacio Galardi, Matías Eusebi, Luis Sanchez Zinny

Agency Producer: Mariana Haxell

Photographer: Juan Mathe (argentinafoto)

Account Director: Hernán Cuñado

Account Executive: Emanuel Abeijon

Published: June 2008

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